Pepsi* por establecer alianza con importante empresa Israelí para jugos más nutritivos* La tendencia mundial cambia o cambia a lo saludable
Global beverage giant PepsiCo announced on Monday that it is buying SodaStream, the Israeli developer of at-home carbonated beverage units for sparkling water in a $3.2 billion deal. It is the third billion-dollar exit for an Israeli company in 2018, following the May acquisition of Frutarom, the Israeli maker of flavors and natural specialty fine ingredients, for $7 billion, and the purchase two months prior of Israeli electronic and industrial products manufacturer Orbotch by California semiconductor equipment maker KLA-Tencor Corp for $3.4 billion.
PepsiCo and SodaStream said that the major soft drink maker will pay $144 a share in cash for the Israeli manufacturer, which is a 32 percent premium to its 30-day average price.
This deal is PepsiCo’s largest buyout in eight years, and expands the reach of the soft drink maker into the homes of consumers who are on a more health-conscious and environment-friendly track. SodaStream has touted itself as an environment-conscious company, working to diminish disposable plastic use and promote reusable bottles, and as a healthy alternative to fizzy drinks loaded with sugar.
SodaStream products are available in more than 80,000 retail stores across 45 countries, according to the company.
According to the deal, set to close in January 2019 subject to regulatory approvals, SodaStream will become a subsidiary of PepsiCo, and its long-time CEO Daniel Birnbaum will stay on to lead the company’s growth.
The Tel Aviv Stock Exchange said SodaStream’s Israel-listed shares will be halted for trading until its Nasdaq-listed stock opens later on Monday.
“The intent is to maintain the business as a standalone unit, keep the growth, maintain the culture and not stifle the organization with corporate types of restrictions,” Birnbaum told the Financial Times.
Prime Minister Benjamin Netanyahu congratulated SodaStream on the acquisition deal and welcomed the plan to remain in Israel.
“The recent major acquisitions of Israeli companies prove not only the technological capabilities that have been developed in Israel but the business capabilities as well. I welcome this huge deal that will enrich the state treasury and also the important decision to keep the company in Israel,” he said in a statement.